Foodies pan ‘free meals for blog’ scam: John Lethlean in The Australian
"A social media put-down that went viral in the restaurant world has exposed a “couscous for comment” culture of free meals demanded in return for “positive” posts and “reviews” on social media
The incident has exposed a thriving world of tech-savvy foodies who hit up bars, cafes and restaurants in major cities in exchange for glowing “reviews” and other forms of effectively purchased content on Instagram, Facebook and blogs.
One social media manager for several restaurant businesses says the problem is compounded by Instagrammers who buy followers to boost their clout and influence, making it difficult for restaurateurs to truly gauge their influence."
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