Monday, July 11, 2016

Music to dine by - how restaurants choose

How Restaurants Make Music Go with Food - WSJ: "


Restaurant playlists have a critical role in shaping a diner’s experience and an establishment’s image. Music may make guests feel upbeat or calm. The right playlist can ward off a stuffy customer and attract a stylish one. It may also prevent the staff mutinies that come with hearing the same song 10,000 times. ...

'Light, color, sound, people, and food. If one of those is miscalibrated, you run amok,' says Sean Sullivan, a vice president at the parent company for Atlanta-based chef Ford Fry’s eclectic mix of 10 restaurants.

To figure out what they want the music to feel like, Mr. Sullivan and Mr. Fry consider each new restaurant’s menu and level of formality."

'via Blog this'

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