Thursday, July 24, 2014

The Mexican food boom

Chart: Americans can’t stop eating Chipotle’s burritos - The Washington Post:


There are few things as smooth as Chipotle's ability to sell more and more burritos seemingly each day, week and month, but certainly each quarter and every year.

The Mexican fast food chain, which now slings billions of dollars in burritos (and burrito bowls) each year, saw its second quarter sales jump by 29 percent compared to the same period last year.

Chipotle's performance didn't merely beat analyst estimates — it crushed them. The chain was forced to raise its prices earlier this year, after rising food costs swallowed a hefty chunk of the company's profits. The expectation was that it would have a negative impact on store traffic, but instead same-store sales — sales at Chipotle restaurants open for at least 13 months — jumped by 18 percent.

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