"Move over Nigella; there’s a new breed of female foodie in town – and there’s not a chocolate-covered spoon in sight.
Sales of “healthy eating” cookbooks have more than doubled in the past year, from £3.7 million to £7.9 million, according to research by Nielsen Bookscan.
The genre has moved from a dusty niche corner of bookshops to front-table best-sellers, thanks to a surge in the popularity of women writers who combine cooking, couture and super-healthy lifestyles.
Where Nigella sold us butter-rich, cream-soaked self-indulgence, the new fashionable “superfoodies” are all about buckwheat, beetroot and gluten-free goodness.
It's meat and two veg, but not as you know it. This is the kind of book that will ease you gently into healthier ways of cooking and eating, as opposed to shaming you into the health food shop. - Review in The Guardian
The surprise publishing hit of the year has been The Art of Eating Well by sisters Melissa and Jasmine Hemsley. Former model Jasmine, 34, and footwear brand manager Melissa, 28, are first-time authors but have already knocked Jamie Oliver and Mary Berry off the top of the Amazon charts with their lavishly photographed, super-healthy collection of recipes."'via Blog this'
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