Wine writer David Asimov:
As much as a small group of wine lovers would like to believe wine has gone mainstream, in fact its portrayal on television as a character prop suggests that many Americans still view it as somehow effete, foreign or, at least, no different than any other alcoholic beverage.
For me, use of wine as a prop is not so much an issue of morals or health as it is of aesthetics. Many Americans regard wine as booze. They go to a bar for a topped-up glass of wine, or drink a glass on the deck at home before sitting down to dinner with a soda. Such a utilitarian view is anathema to classic wine culture, which puts wine at the center of the table, to be savored as a vital component of a meal rather than a stand-alone drink.
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