Sunday, January 18, 2015

The problem of getting bigger as a restaurant chain and sticking to animal welfare principles

Why Chipotle’s pork problem is a bad sign for its future - The Washington Post:


The reason Chipotle has been forced to pull carnitas from so many of its menus is that one of its pork suppliers—likely a very large pork supplier, given how vast the impact has been—wasn't treating its pigs in a way that met the company's standards. Chipotle hasn't said that explicitly, but Chris Arnold, the company's communications director, admitted as much to me.
"This is fundamentally an animal welfare decision and it's rooted in our unwillingness to compromise our standards where animal welfare is concerned," he said.
Chipotle only learned of the standards breach while auditing the supplier's operations during a routine check-in. It's not clear how long Chipotle was serving meat from a supplier whose practices it doesn't condone, nor how long it will be before Chipotle is able to replace that supply.
Chipotle's core mission, selling "food with integrity," centers around what the company calls a respect for all participants in the supply chain, including animals, farmers and the environment.




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