A professor of religion looks at diet books

How 'Diet Gurus' Hook Us With Religion Veiled In Science - NPR

Flip through today's bestselling diet books and you won't see any references to religion. From Paleo to vegan to raw, nutrition gurus package their advice as sound, settled science. It doesn't matter whether meat is blamed for colon cancer or grains are called out as fattening poison — there's no shortage of citations and technical terms (tertiary amines, gliadin, ketogenesis) to back up the claims.
But as a scholar of religion, it's become increasingly clear to me that when it comes to fad diets, science is often just a veneer. Peel it away and you find timeless myths and superstitions, used to reinforce narratives of good and evil that give meaning to people's lives and the illusion of control over their well-being.