Friday, June 5, 2015

The impact on fast food companies of consumers asking for fresher, healthier cuisine

Subway is cutting fake colors and flavors. That won’t make it any healthier. - The Washington Post:

"Subway, the world-dominating "Eat Fresh" mega-deli struggling with sinking sales, said Thursday it plans to drop all artificial colors, flavors and preservatives from its American menus by 2017.

The most ubiquitous food chain on the planet, which serves nearly 2,800 sandwiches every minute, is only the latest food giant to sacrifice some man-made additives in hopes of winning back American eaters, who profess tastes for fresher, healthier cuisine.

The move will make anti-chemical crusaders, like the "Food Babe," overjoyed. But it probably won't make you, or their business, any healthier.

The chain is cutting artificial flavors and caramel coloring from its new roast beef recipe that involves roasting beef "with increased levels of garlic and pepper." Vinegar will replace propionic acid, a preservative in its turkey. Banana peppers will be given their fluorescent sheen with turmeric, often used in Indian curries, instead of Yellow No. 5."



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