The right temperature to drink wine - Taylors shows the way

No Australian drinks warm beer, so why do 82% of us drink red wine too warm? https://t.co/QiyQFEvRf7

— Taylors Wines (@Taylors_Wines) November 17, 2015

That's a Twitter link worth following.
Taylors Wines has come up with a really innovative wine marketing idea. The company is putting on its bottles touch activated, temperature sensor labels, customised to each individual varietal. They guide consumers to the temperature which maximises flavour.
The video explains