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Casella buys upmarket wine brand from McWilliam's - Griffith-based Casella Wines, maker of Australia's biggest selling wine, Yellow Tail, has accelerated its strategy of buying up wineries and brands in premium wine regions with the acquisition of Brand's Laira from McWilliam's Wines. The purchase by Casella comes a year after it snared Peter Lehmann Wines in the Barossa Valley in South Australia for $57 million as part of a plan to expand into higher-end wine brands, but retain the big-selling Yellow Tail commercial wine brand as the engine room of the operations.
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