That ugly fruit and veg

THAT MOMENT YOU GET THE FEELING YOUR APPLE IS STARING AT YOU. #FruitFace #BabyApple #CreepyFruit pic.twitter.com/jvsRznlqb8
— Ugly Fruit & Veg (@UglyFruitAndVeg) February 27, 2015

Haha @JoJomortimer, most think this one reminds them of #KimKardashian ;) #BreakTheNet #PearBooty #AllAboutThatPear pic.twitter.com/2wLWshX70e
— Ugly Fruit & Veg (@UglyFruitAndVeg) February 27, 2015

They are a couple of examples from a campaign being run to get major food retailers to stock less than perfectly shaped fruit and vegetables. EndFoodWaste.org believes at least 20% of all produce is wasted just because of it's size, shape, color, or appearance.

"Australia - Take Action and Demand Ugly!" is the request and there has been some success.

Imperfect Picks from Harris Farm Markets, who has a great program, complete with images of the imperfect produce and imperfect dips that you can buy in stores and online. Click here to shop.

The Odd Bunch from Woolworth's (@woolworths) started in December of 2014. Read more and check out the funny campaign here or here. Or you can shop them online here.