Sunday, March 1, 2015

That ugly fruit and veg

They are a couple of examples from a campaign being run to get major food retailers to stock less than perfectly shaped fruit and vegetables. believes at least 20% of all produce is wasted just because of it's size, shape, color, or appearance.

"Australia - Take Action and Demand Ugly!" is the request and there has been some success.

Imperfect Picks from Harris Farm Markets, who has a great program, complete with images of the imperfect produce and imperfect dips that you can buy in stores and online. Click here to shop.

The Odd Bunch from Woolworth's (@woolworths) started in December of 2014. Read more and check out the funny campaign here or here. Or you can shop them online here.

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