A different kind of rewards system for regular restaurant customers

The UK food chain Pret a Manger has a unique way of rewarding regular customers. It makes its staff give away a certain number of hot drinks and food every week.
Chief executive Clive Schlee told The Evening Standard he has given staff the power to hand out free drinks or food to the customers they like best - or would like to take home. “We looked at loyalty cards but we didn’t want to spend all that money building up some complicated Clubcard-style analysis."

“Instead the staff have to give away a certain number of hot drinks and food every week. They will decide ‘I like the person on the bicycle’ or ‘I like the guy in that tie’ or ‘I fancy that girl or that boy’. It means 28 per cent of people have had something free. It’s a nice, different way of doing it.”
Mr Schlee, who was unveiling record profits for the fast growing British chain, told the Standard he hopes to one day rival the likes of McDonald’s and Starbucks with stores spanning the globe.