Instagram has dramatically changed the nation's eating habits - and that's no bad thing:
"In the last month alone, one in five UK adults has posted a picture of his or her food on social media, or sent a shot to a friend, according to research published today. (This rises to a third among 18-to-24-year-olds.)
The research finds that almost half of us make more effort when preparing food for guests or social media-minded members of family if we think a photo of it may appear online. We are becoming, to adapt Napoleon’s phrase, a nation of shot-reapers – and it’s changing the way we eat and entertain at home. "
The findings are contained in Waitrose’s annual report on Britain’s eating habits, which I authored. Writing the report, I was struck by how unashamed people are about taking snaps of their food. It is simply something they do. It seemed extraordinary until I scrolled through my own social media feeds: snaps of a mean merluza en salsa verde my sister-in-law cooked in Spain; a miso-flavoured porridge I tried; and – hilarious, this – a roast chicken I had prepared that looked like William Hague.
The food industry is taking note. Sales of patterned bowls at Waitrose have risen by 12 per cent as people look for more Instagram-friendlyways to present their food at home. Last month, the Italian restaurant chain Zizzi teamed up with Leanne Lim-Walker, a popular Instagrammer, to train its staff “to help diners capture the perfect foodie snap”.
'via Blog this'
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