Tuesday, December 30, 2014

Women lead the whisky boom

Not Just A Man's Drink: Ladies Lead The Whiskey Renaissance : The Salt : NPR: "

What do Lady Gaga and Rihanna have in common with Founding Father George Washington? Whiskey.

Yes, our first commander in chief distilled the popular spirit. And these pop icons are helping to fuel a new female-driven whiskey renaissance.

Lady Gaga, according to the Irish Mirror, has described Jameson whiskey as a love interest. Rihanna sings about the spirit. Actress Christina Hendricks is featured in an ad for Johnnie Walker Black Label. And check out the bravado of the gun-toting, whiskey-drinking female bot in the posters for Samuel L. Jackson's forthcoming spy thriller Kingsman: The Secret Service.

"When it comes to whiskey, it seems like nobody can quite get enough of it," says Becky Paskin, editor of The Spirits Business magazine in London."



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