The struggle is ce-real: how Kellogg’s killed the hipster breakfast trend | Life and style | The Guardian

The struggle is ce-real: how Kellogg’s killed the hipster breakfast trend | Life and style | The Guardian:



"Monday was a big day for America. Not only did the country celebrate its 240th year of independence but Kellogg’s launched an all-day cereal cafe in New York. It’s called – wait for it – Kellogg’s New York.

It’s based in Times Square and a bowl of cereal will set you back $7.50. Yep, that’s right. $7.50. For cereal.

Ah, but you see, it’s not just cereal. Kellog’s has teamed up with a couple of culinary heavyweights – Christina Tosi, founder of Momofuku Milk Bar, and Anthony Rudolf of famed New York Restaurant Per Se – to add a twist to the traditional cereal experience. One of the “milk-based creations” on offer, for example, is Berry Me in Green Tea; a combination of Kellogg’s Rice Krispies, strawberries and green tea powder. You’re basically paying 50 cents for cereal and $7 for a mediocre pun."



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