Americans’ thirst for cocktails is boosting US sales of the bitter red aperitif that defines the classic Negroni.

Campari toasts US cocktail’s renaissance - FT.com:



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The herb-infused cocktail is popping up everywhere from Manhattan’s Lincoln Ristorante, where customers can design their own mix of spirits, bitters and vermouths, to Jasper’s in San Francisco, which serves the cocktail on tap from a keg filled with Campari, gin and sweet vermouth – the original recipe.