Friday, April 25, 2014

Gin revives with some new flavours

Gin Craze Returns to London With Small, Domestic Batches - Bloomberg:



Craft distillers like Sipsmith, Hendrick’s, and Sacred Spirits -- produced in a north London living room -- are changing all of that, inspiring even mass-market brands like Diageo Plc (DGE)’s Gordon’s gin to tweak their formulas. The domestic production revival brings the drink full circle from the 1700s, when a rash of homemade brews made it the favorite tipple of the city’s poor and earned it the nickname “mother’s ruin.”

Gin is always created from a juniper berry base and then distilled with a mix of ingredients such as citrus peel and coriander; newbies have won notice by experimenting with other botanical hints. Hart uses frankincense and cardamom for Sacred, while Hendrick’s, in its trademark stout bottle, relies on cucumber and Bulgarian rose.


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