What's in a name? Well the French men at Margaret River want one

Wine industry to endorse names - The West Australian:

Margaret River's wine industry is set to enter a new era based on harsh commercial realities after a crisis meeting sparked by a legal dispute over rights to the historic Wallcliffe name. 

The industry is set to ratify the names commonly used to describe sub-regions in Margaret River and to establish clear rules on branding and labelling for the first time. The issue of whether Wallcliffe survives as one of those sub-regions remains unresolved after the biggest gathering of producers in more than 10 years. 

Emotions ran high yesterday as more than 50 producers met behind closed doors over French-owned Cape Mentelle's pursuit of exclusive rights to the name Wallcliffe, which has been part of the State's history since the 1800s.