Hamburgers may be named after the northern German city, but only recently has it become easier to find a good one in the country. A wave of gourmet burger joints is now sweeping Germany, and fast food restaurants could soon be feeling the pinch.... "Customers in these restaurants mostly grew up with McDonald's and Co. and they still like to eat burgers as adults. But they have become more discerning," says Sandra Warden of the German Hotel and Restaurant Association. Indeed, organic beef is popular among the new burger joints and, so as not to scare away vegetarian patrons, many of them have offerings such as spelt patties or red-beet burgers.The growth of the boutique burger industry in Germany has put the established chains under pressure. McDonald's, for example, saw sales drop in the country in 2013 and company headquarters believes 2014 numbers in Germany will also reflect an "ongoing weakness."
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