Wine drinkers spend more on food

An interesting finding from Nielsen on what it describes as a "wine retailing revolution taking place across America." As supermarkets rapidly increase their wine sales the market researcher notes that not only are they thriving as wine vendors, they’re enticing bigger basket sales in the process.

For example, the average consumer spends $47 per trip to the supermarket when they don’t make a wine purchase. That amount, however, jumps to $75 when the shopper buys wine. Interestingly, the additional $28 isn’t just for vino. In fact, the wine accounts for only about $15. The consumer spends the rest on items that typically pair well with wine, suggesting that selling wine not only diversifies supermarket offerings but goes hand-in-hand with additional sales in the process.