At last a real breakfast of champions - Wheaties brand beer

HefeWheaties, the result of a collaboration between two Minneapolis companies: cereal-maker General Mills and brewer Fulton Beer, is giving new meaning to that beer before lunch.

National Public Radio brings the news of the new partnership.

As the name implies, the beer is a hefeweizen, the German style that relies on wheat for its base.
HefeWheaties, we were only somewhat disappointed to learn, does not include actual Wheaties. The beer is unfiltered and comes in a 16-ounce "tall boy" can, Fulton says. It will hit the market on Aug. 26 — but only at Twin Cities locations.
"We'll see how people react to it," says Fulton's Ryan Petz, the brewery's president and co-founder. "If it's something everybody loves, we'll obviously consider doing it again in a bigger and more widely distributed way in the future."
According to the General Mills blog, "The idea for HefeWheaties came up earlier this summer, thanks to some connections between Fulton's team" and some of the cereal-makers' employees.
"It's the first alcohol partnership for Wheaties, General Mills' original cereal, which was born in the 1920s," reports the Star Tribune.